Herbadec is a consultancy company specializing in the identification of potential product leads from time-tested medicinal plants for the nutraceutical, cosmeceutical, herbal and pharmaceutical industries, based on the bioprospecting of ancient and medieval herbal texts.
Utilizing the cumulative experience of generations, our goal is to identify the drugs, plants, and chemical compounds that show the greatest promise for modern clinical pharmacological research.
"Rediscovery through examination of historical contemporaneous use data can be efficient and relatively easy compared to the travails of original research in pursuit of a discovery only to learn later that our ancestors had already made that discovery through trial and error in human usage." (Prof. John Riddle)